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Profile:
Duffy & Bracken is a physical therapy practice in New York's financial district. Founded over 15 years ago, it is a well-respected downtown institution among physicians and patients alike.
Challenge:
Duffy & Bracken knew they needed a web presence but didn't know where to begin. Their main objectives in producing a site was to attract doctor and client referrals and to present a professional web presence to their web-savvy Wall Street client base.
Solution:
Planning the site from the perspective of end-users with specific diagnoses, we placed an image of the human body in a central position on the homepage. Rolling the mouse over areas of the body produces on-the-fly information on particular ailments Duffy & Bracken has treated.
Duffy & Bracken provides highly-skilled therapy services within a friendly, non-clinical environment. To convey this central message, the site combines a cool color palette with precise lines and images of the human body.
Services Provided:
Strategy
Graphic Design
Content Creation
Programming
Site Building
Hosting
Maintenance
Marketing
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