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Profile:
Institute Lists is a provider of premium business-to-business mailing lists to the direct marketing industry. Companies use Institute Lists to market products and services to targeted groups of business professionals.
Challenge:
Like many small businesses, Institute Lists established an online presence early with a brochureware site that offered basic "Who We Are, What We Do" information. Realizing they could do much more, IL decided to redesign the site to increase business leads generated from the web, enhance usability and create a brand-consistent look-and-feel.
Solution:
We realized that the end users of the site (product and service marketers) come with a specific target market in mind. We reoriented the site's information to fit this context by organizing IL's 70 names databases by target market groups (e.g. Human Resources Professionals, Accountants, Lawyers). Previously, IL had simply presented all of its lists in one unsorted...well...list.
To increase word-of-mouth referrals, the site allows users to mail pre-formatted information about specific lists to associates and clients.
Services Provided:
Strategy
Graphic Design
Content Creation
Programming
Site Building
Hosting
Maintenance
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